What is the idea of adding smart campaigns to OneInsight (from Marketo )?

Adding smart campaigns to OneInsight is especially useful, as individual leads can be directly added to a campaign by users that are granted access to this functionality. Typically, sales reps benefit from this simple feature. 

Through all the demographic and behavioral information summarized in OneInsight, it is made easy for them to contact leads through personalized messages. Running a campaign in OneInsight always triggers a smart campaign workflow in Marketo giving you all of the possibilities that Marketo offers. 

To read more about the necessary preparation in Marketo and how to create a campaign in OneInsight, visit " Create and edit campaigns".