How does OneInsight make it easy for the Sales team to provide an individualized communication experience?

Typically, a lead is passed on to the Sales team when a set qualification threshold has been reached. However, at this point, it is crucial to the Sales team to know exactly how this person has interacted with the company’s content or website to know their interests and reach out to them in the best possible way. 

OneInsight reveals all the behavioral details that have been collected within the "Lead Activity Dashboard", providing the Sales team with a clear picture of the person they are dealing with.