What if the Sales Team would want to add a person to a Marketing Campaign?

Typically, without the use of OneInsight, they would reach out to their colleague to make sure the individual is added to the list. However, this scenario will repeat itself multiple times, making communication patterns lengthy and inefficient. 

Through OneInsight the Sales team can directly engage with the lead, adding them to a Marketing campaign. Additionally, a campaign template such as a draft email can be provided to the Sales team or other partnering divisions, empowering them to send out individualized emails within OneInsight.

Visit "Engaging the Lead" to read more.