Marketo allows for tracking of webpage visits and clicks to Marketo landing pages and external web pages such as a company’s webpage. Companies can also create customized tracking on webpages for e.g. videos. OneInsight shows all web activities ordered by date in a list.
Additional information that is provided for each web activity:
- Link to the visited webpage or link that was clicked
- Date of the activity
- Information about the browser that the person used
The view can be changed from Latest Web Activities to Frequent Web Interactions by clicking the star displayed on the right. This way you find out which web pages the person has visited repeatedly.